ethalaya offers the unique opportunity of advertising on a 15 million hits-per-month website operating totally in Sinhala. Think about your one time ad spend divided by a month of exposure. That’s how much value-for-money your brand will get when you tie up with us and advertise on ethalaya.com.

A unique online endeavour of MTV Channel (Pvt) Ltd, ethalaya.com is an interactive, user friendly, subscription free website in the Sinhala language, featuring the latest in news and features. It is the only native language intervention existing locally, with web streaming to supplement its news value.  

Today, ethalaya.com can boast of an average of 15 million hits per month. It covers local, business, and sports news, along with exciting special features, significant events from around the world, daily foreign exchange rates, and a weekly astrological forecast, giving the reader all the features of a conventional newspaper, enhanced with to-the-minute updates, online.

In essence, ethalaya.com captures the distinctive positioning of MTV’s News 1st brand in a highly interactive Sinhala website that is geared to set the standards of newscasting on the web.

Flanked by the slogan, ‘Saibe(r) Awakashaye Sinhalaya’ (The Sinhalese in Cyber Space), this website targets Sri Lankan youth who constantly search the web for news, the Sri Lankan diaspora, and the general reader who searches the web for constantly updated news published in Sinhala. According to statistics available, over 15% of the site’s total usage can be attributed to a fast growing segment of the diaspora community, while the rest is a strong community of locally based users.  

Backed by a highly experienced, 130-strong news team, ethalaya.com is empowered with around the clock updates, and coupled with its unique web streaming mechanism, makes it the only live news source immediately accessible to anyone, anywhere in the world, in the Sinhala language.

The World Wide Web is now the Number One information resource to the 1.25 billion people currently online. Furthermore, it has become embedded into people’s lifestyles giving it a unique advantage over other media, allowing users to search for specific information and customize their news almost instantaneously.

With proper insight of the future of web based communication, the ethalaya site uses the Unicode Sinhala fonts which offer the feasibility of searching the web in Sinhala, and are furthermore incorporated in the latest Windows Operating System as an inbuilt feature, thus maximizing on user friendly internet handling for the busy consumer. Thus this futuristic intervention forms the gateway to embrace advantages of new media to benefit the Sinhala readership. 

As Bill Gates, the famous cofounder of Microsoft so aptly said, “The Internet will help achieve ‘friction free capitalism’ by putting buyer and seller in direct contact and providing more information to both about each other.” That is exactly what ethalaya.com is geared to achieve with its stronghold on the web.

Against this backdrop of mass popularity, www.ethalaya.com offers a variety of uniquely positioned advertising opportunities including on site banners, tickers, branded special features, along with the latest, and most lively, video advertising. Advertisements placed on the ethalaya.com site would form a direct link to the advertised brand’s own web page and would therefore serve as a linking platform. In the web streaming portals, your Number One brand could be positioned to set off the streamed visuals, enveloping the news of the day, in a unique branding scheme.  

Coupling the advantages of both print media and television based advertising, your ads placed on ethalaya.com will get the unique positioning that your brand deserves in the marketplace. Furthermore, your advertisement will receive the ad space for a whole calendar month, side by side with the daily supplement of the latest news, becoming the constant partner associated with what is happening right now all over the world, as opposed to the one time exposure in a newspaper or the television. Therefore, all the advantages of print media and television, would be incorporated in ethalaya.com based advertising, in a highly extended, current, setting. Apart from all that is offered above, customized advertising opportunities could be negotiated as required.

Please contact Ms. Lakshmi Jayasinghe, Director Sales for further information:

www.ethalaya.com
MTV Channel (Pvt) Limited
45/3, Braybrooke Place
Colombo 2
Voice : +94 011 5 340 111 - 15

Email: lakshmi@maharaja.lk